Diarrhea and the social marketing of oral rehydration salts in Bangladesh.

Diarrhea and the Social Marketing

An anthropological study of knowledge, attitudes and practices relating to child diairhelPand" 'oj specifically to ORS was carried out in Bangladesh. The purpose of the study was to help/flesignja culturally-sensitive social marketing program. Information was gathered on indigenous classifijtgtion of^ p diarrheas, patterns of therapy recourse and diarrhea management, and understanding of petyyd...

Evaluation of a social marketing intervention promoting oral rehydration salts in Burundi

BACKGROUND Diarrhea is the second leading cause of death for children under five in Burundi; however, use of oral rehydration salts (ORS), the recommended first-line treatment, remains low. In 2004, PSI/Burundi launched a social marketing intervention to promote ORASEL among caregivers of children under five; the product was relaunched in 2006 with a new flavor. This study evaluates the interve...

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Oral rehydration therapy

Oral rehydration therapy, (also ORT, oral rehydration salts or solutions (ORS), oral electrolyte), is a simple, cheap, and effective treatment for dehydration associated with diarrhea, particularly gastroenteritis, such as that caused by cholera or rotavirus. ORT consists of a solution of salts and sugars which is administered orally. It is used around the world, but is most important in the de...

Home management of childhood diarrhoea: need to intensify campaign.

A review of home management of childhood diarrhea in under-five children among 203 Nigerian mothers was carried out over a period of 3 months in order to ascertain how effectively they manage their children with diarrhea outside a hospital setup (infrastructural health facility). Mothers whose children had diarrhea, with or without other symptoms, and presented at the Children's Out Patient uni...